Alix programmatic SEO pages
Which probate keywords will Alix use?
We are grouping probate searches by national, state, county, city, and near me intent. Each group maps to a page type, a source requirement, and a clear next action.
Keywords
Probate attorney, probate lawyer, probate court, probate cost, small estate, timeline, executor fees, and forms.
Intent
People want legal help, court information, cost clarity, simpler estate paths, documents, or timing.
Outcome
Build useful Webflow pages that answer the search and move qualified readers toward Alix.
Keyword evidence
The keyword list should be read by level.
185,660
Monthly searches in the representative sample. This is not deduplicated because several keywords overlap.
87,600
Monthly searches from the two national lawyer terms: “probate attorney” and “probate lawyer.”
5 levels
National, state, county, city, and near me. Each level needs a different page decision.
| Level | Keywords in the sample | What people want | What we will create | Demand shown |
|---|---|---|---|---|
| National | probate attorney, probate lawyer, probate court, small estate affidavit, how long does probate take, estate administration, estate settlement service, probate forms | A broad answer before choosing a path. | Parent pages, service pages, and support pages that explain the larger estate settlement problem. | 148,730 monthly searches |
| State | probate attorney texas, probate attorney florida, probate attorney california, probate attorney new york, probate lawyer california, probate cost california, small estate affidavit texas | The rule, cost, form, attorney option, or timeline for one state. | State probate guides, state cost pages, state lawyer support pages, small estate pages, timeline pages, forms pages, and executor fee pages. | 26,870 monthly searches |
| County | probate court los angeles county, probate attorney los angeles county, probate attorney orange county ca, probate lawyer orange county ca | Local court information or probate help in a county. | County pages only when the county has useful source data and enough search demand. | 1,070 monthly searches |
| City | probate lawyer los angeles, probate attorney los angeles, probate attorney san diego, probate lawyer san diego, probate attorney miami, probate attorney dallas, probate attorney chicago, probate attorney phoenix | Local probate help in a named city. | City lawyer support pages only for strong markets. These should not be generic city swaps. | 6,590 monthly searches |
| Near me | probate court near me | A nearby court or next step. | Use carefully. This may need a court utility experience instead of a normal landing page. | 2,400 monthly searches |
Scalable keyword families
Scale only where the page has a clear job and real data.
The search query decides the page family. The source decides whether the page can publish. Webflow renders the approved fields. Tracking decides whether we expand the family.
| Template family | Where it scales | Possible pages | Decision |
|---|---|---|---|
| State probate guide | State | 50 | Keep. Add structured state facts, cost links, small estate summary, and attorney support route. |
| State probate cost | State | 50 | Keep. Separate filing fee, court fee, formulas, local add-ons, and broader cost buckets. |
| State probate attorney / lawyer support | State | 50 | Add next. This is the strongest commercial family and directly addresses lawyer-only alternatives. |
| Small estate, timeline, executor fees, forms | State | Up to 200 across four families | Add after source fields are complete. These support the probate cluster and help internal linking. |
| Local attorney, court, and cost pages | County or city | Selective, not automatic | Use only where demand and official local source data justify a standalone page. |
Intent check
Representative SERPs show that each page family needs a different job.
| Query tested | What Google is showing | What Alix should build |
|---|---|---|
| probate attorney california | Attorney sites and directories dominate. | A state lawyer-support page that explains Alix + licensed counsel while keeping Alix's role clear. |
| probate lawyer los angeles | Local attorney sites, directories, Yelp, and SuperLawyers dominate. | A future local lawyer-support page only for markets where the commercial opportunity is worth it. |
| probate court los angeles county | Official court and county locator pages dominate. | A utility-led local court guide, not a generic sales page. |
| probate cost california | Attorney calculators plus official CA court information. | A sourced cost page with cost buckets and a clear distinction between filing fee and total cost. |
| small estate affidavit california | Official court/forms and attorney explainers. | A state small estate page with threshold conditions, waiting period, official forms, and Alix fit. |
Entity map
The content should ladder from the search query into the estate-settlement service.
flowchart TD
A["After-death administration"] --> B["Estate settlement"]
B --> C["Probate"]
B --> D["Executor responsibilities"]
B --> E["Asset discovery"]
B --> F["Creditor / tax / property work"]
C --> G["Probate cost"]
C --> H["Probate court"]
C --> I["Probate attorney / lawyer support"]
C --> J["Small estate affidavit"]
C --> K["Court papers that give authority"]
C --> L["Probate timeline"]
Keep Alix bigger than probate
Probate is the search doorway. Estate settlement is the broader service.
Include lawyer intent directly
Lawyer and attorney searches are high-value. The page must explain how legal support fits inside Alix.
Keep cost buckets separate
A filing fee, court fee, attorney/legal work, bond, tax, appraisal, and property work are separate buckets.
Webflow and CMS
The existing page types mostly hold, but the CMS model needs richer data fields.
| Current page type | Decision | CMS change required |
|---|---|---|
| Probate hub | Correct as the parent entry point. | Add approved page references for state, cost, attorney and lawyer, small estate, timeline, executor, and source pages. |
| Probate estate guide | Correct, but name it internally as “state probate guide.” | Add state facts, official sources, cost summary, small estate summary, and related page logic. |
| Probate estate cost | Correct, but name it internally as “state probate cost.” | Add source-scoped filing fee, court-fee type, fee formula, local add-ons, and cost-bucket fields. |
| Probate local cost | Conditional. Do not create by default. | Require local jurisdiction, local source, source scope, and search-demand proof before publishing. |
| Attorney/lawyer support pages | Add as a new template family. | Add work-split tables, legal-boundary copy, attorney-source route, Alix positioning, and conversion modules. |
Tracking
Search growth has to be measured by page family and query intent.
Source
Can we defend the fact?
Official source, scope, checked date, and page-safe wording are required before publishing.
Page
Does the page answer one intent?
Each page family needs a clear job: cost, lawyer support, court path, small estate, timeline, or forms.
Index
Did Google accept it?
Track crawl, index status, canonical acceptance, sitemap inclusion, and duplicate risk.
Demand
Which queries grow?
Review impressions, rankings, clicks, and AI-answer visibility by template family.
Business
Does it create estate inquiries?
Measure consultation clicks, form starts, assisted conversions, and lead quality by cluster.
What we recommend now.
Keep the current probate hub, state guide, state cost, and local cost concepts. Add probate attorney and lawyer as the next major page family, then expand small estate, timeline, executor fee, forms, and local pages only when the source data supports them.
Build now
State guide and state cost templates with stronger CMS fields and source-scoped cost buckets.
Add next
State probate attorney / lawyer pages because they map to the highest commercial search intent.
Keep gated
Local pages, timeline, executor fee, and forms pages until source and demand checks pass.
Measure
Indexation, query growth, rankings, engagement, consultation actions, and source freshness.